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Multichannel commerce infrastructure

The infrastructure layer for modern multichannel commerce

OptiSync connects the entire operating chain — supplier feeds, product data, pricing, marketplaces, orders and fulfilment — in one system that keeps every channel in sync.

Live in pilot on Amazon Kaufland

The problem

Multichannel commerce still runs on disconnected tools

Every seller that scales across marketplaces hits the same wall: supplier data, product content, prices, stock and orders live in different systems — and keeping them aligned is manual, slow and error-prone.

  • Format mismatch

    Supplier data in every format

    APIs, XML and CSV feeds, each with its own structure, identifiers and update rhythm.

  • Missing attributes

    Product content that doesn't travel

    Every marketplace demands different attributes, categories, languages and compliance data.

  • Stock out of date

    Prices and stock that drift

    A price or stock change at the source takes hours to reach every channel — if it arrives at all.

  • Manual routing

    Orders scattered across channels

    Orders land in separate back offices and have to be routed to the right supplier or warehouse by hand.

How OptiSync works

From chaos to one synchronised operation

  1. 01

    Scattered data

    Supplier feeds, listings, prices, stock and orders arrive from everywhere, in every format.

  2. 02

    One operating layer

    OptiSync ingests every source, normalises it into one unified product catalogue and applies your pricing and rules.

  3. 03

    Every channel in sync

    Enriched listings, prices and stock flow out to every marketplace — and orders flow back to fulfilment automatically.

What OptiSync does

The entire operating chain, in one system

Not another marketplace connector. OptiSync handles everything between your suppliers and your customers.

Explore the product
  • 01

    Supplier ingestion

    Connect supplier APIs and XML/CSV feeds. Working supplier integrations already run in the pilot.

  • 02

    Product normalisation

    Map attributes, identifiers and categories into one clean, unified product catalogue.

  • 03

    AI content enrichment

    Generate and translate titles, descriptions and attributes per marketplace and language.

  • 04

    Pricing & repricing

    Formula-based pricing strategies and an automated repricer that respects your margins.

  • 05

    Channel publishing

    Publish listings and keep prices and stock in sync across marketplaces.

  • 06

    Order routing

    Collect orders from every channel and route them to the right supplier or warehouse.

  • 07

    Fulfilment automation

    Push shipments to logistics partners and send tracking back to each marketplace.

  • 08

    Compliance built in

    A rules engine and EU GPSR product-safety workflows keep listings compliant.

Built & validated so far

Built before external funding

OptiSync is not an idea looking for capital. The core platform already runs in a live pilot.

  • 700+

    founder development hours

  • Amazon · Kaufland

    Live marketplace integrations

  • 50k+

    products managed in the pilot

  • 200k+

    channel listings

  • 1,200+

    orders routed since June 2026

  • 15k+

    successful supplier syncs

  • 2

    live supplier systems

  • Live pilot

    Running in an established multichannel e-commerce operation

Rounded figures from our live internal pilot, as of 31 August 2026.

Early access

Selling on multiple marketplaces?

We're onboarding a small group of early adopters to shape OptiSync before its commercial launch.

Capital Round I

Building the next phase

OptiSync is preparing its first external financing round. Capital Round I is primarily intended to fund product completion, commercialisation and go-to-market — building on an already operational pilot and validated core integrations.

Planned round structure planned

Planned round structure, for information only. This is not an offer of securities or a solicitation to invest.